About The SBA


Sunshine Business Association (SBA) and has had a long and proud history of representing its 370 businesses since 2009. An affordable rate levy system enables the Business Association to advocate for the business community, assist in location promotion and local business development along with events that support the local Sunshine community. 

About the Program

What is it & the role of the SBA

Many business associations across Victoria have a special rate or charge collected by Council from tenants/owners and distributed back to the business association for the purposes of marketing and business promotions.

The Sunshine Business Association must adhere to the conditions provided in their funding agreement to ensure that, at all times, they are acting in accordance with the legal requirements for expenditure of the Special Rate Scheme.

Sunshine Special Rate Scheme Area

The Special Rate funds enable

Development and delivery of:

  • Marketing and Promotion
  • Events
  • Business development activity
  • Part-time marketing coordinator – 20 hours per week


Marketing & Events

  • Sunshine Business Awards (bi-annual)
  • Sunshine Lunar New Year Festivals
  • Sunshine Lantern Festivals
  • Sunshine Street Markets
  • Sunshine Wanders (MFWF & EDW)
  • Sunshine Halloween Street Party
  • Sunshine Short Film Festivals
  • White Ribbon Day Breakfasts
  • Sunshine Bags
  • Street activities

Advocacy & Grants

  • Dept of Justice – Light up Sunshine
  • Victorian Multicultural Commission – Sunshine Lantern Festival & LNY
  • Victorian State Government – Business Chambers and Trader Groups Programs
  • Brimbank City Council – Sunshine Lantern Festival and LNY

Upcoming Events/Marketing

  • Business Networking Events
  • Business Newsletters
  • Social Media
  • BCC Small Business Workshops
  • Website Upgrade including Business Directory

The story so far

Sunshine is well positioned to be the capital for Melbourne’s growing west as well as vibrant centre for the local community. The renewal of the Special Rate will enable the Sunshine Business Association to continue its important work with businesses collectively to market and promote the Sunshine Town Centre.

The Sunshine Town Centre is one of Melbourne’s great centres – a place where many people visit, shop, work, study and live. The Sunshine Town Centre is developing a reputation for its culturally diverse offering, particularly food, as well as delivering a program of events and activities that celebrate the cultural diversity of the region. Key businesses and services already in and near the town centre include, great fresh food shopping, multicultural restaurants, a street market and annual events including the Sunshine Lunar New Year Festival, Sunshine MFWF Wanders, and Sunshine Halloween St Party.

The SBA Committee 2022/23


  • Vu Du (Aussie Home Loans)



  • Kaylene Barnard (Simplicity Funerals)


  • Jennifer Perena (MatchWorks)


  • Athan Spyridis (Anytime Fitness)
  • Domenica Forti (Biggin & Scott)
  • John Girardi (Girardi Human Resources)
  • James Clark (Stark Finance)